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Drew League Brand Partnerships , Venue Procurement & Brand Positioning LA, CA
Drew League
THE RUNDOWN:
Events: 2019 Drew League Championship x BMW Sponsorship
Brand Partnerships: Aqua Hydrate, Midway Car Rental, Spotify, Atlantic Records w/ Kevin Gates
Venue Procurement: El Camino College New Sports Facility
Merchandise: Established & Launched New Self Sufficient System, Established Brand Collaboration with Private Label Gym Bags
We first started our relationship with The Drew League by procuring a sponsorship for their Championship Weekend in 2019 with BMW, which spanned across social media, in person vehicle demonstrations and Ride N’ Drive integration with players and some fans. During this weekend we also brokered a partnership with Atlantic Records to have Kevin Gates perform his new single “Push It”.
Since that initial integration to date we have procured a new venue $30 Million dollar facility for their season to occur in the new sports complex at El Camino college. Additionally we’ve brokered a partnership with Spotify, Midway Car Rentals, a brand collaboration with Private Label sports bags & Aqua Hydrate to be the official water sponsor for the League.
We have also operationally helped to establish a new merchandise system that now allows The Drew League to cater to fans internationally which has never taken place previously as well as made the system self sufficient to be updated and utilized internally.
