We are a COLLECTIVE group of visionaries
Focused on disrupting traditional models of sports and entertainment marketing by integrating culturally relevant initiatives through brand partnerships. Through the use of branded content and experiential engagements, every project is customized to meet our clients’ individual needs while creating a full 360 touchpoint experience.
We are fortunate to sit at a unique intersection within various cultural spaces and are continually looking for ways to be the conduit that fosters new relationships. Our goal is to provide brands an authentic connection with a diverse customer base and creating healthy dialog about social awareness issues, consumer products and luxury goods. At CROSSOVR, we pride ourselves on making a positive impact in the communities we serve.
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WHAT WE DO
SPORTS
Manage and support sports properties and help athletes develop and maximize their personal brand.
BRAND INTEGRATIONS
Help brands maximize their platforms and create cultural experiences that authentically speak to their target audience.
pinup casinoRiobetCONTENT CREATION
Our content creation strategy marries authentic story telling with analytics to consistently generate compelling stories that connect our clients with their targeted audiences.
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We align brands with sports properties, talent and experiences to maximize brand presence.
EXPERIENTIAL
We help brands authentically connect with audiences by producing memorable experiences.
SOCIAL
We create strategies for our clients to maximize their social reach and brand presence on various platforms.
CASE STUDIES
DREW LEAGUE Brand Partnerships & EndorsementsLA STADIUM ENTERTAINMENT DISTRICT Content Capture & Program DevelopmentHYPE FOOTBALL CAMP Strategy & Program DevelopmentBEER PONG GOLF Brand Awareness & Media PlacementsWHISTLE PIG WHISKEY Content Capture & Event ProductionNIKE Event Production & Content CaptureCHANG BEER Event Production, Product Seeding & Sponsorship
CLIENTS
WALTER BROCK
Brock started his career creating community and brand partnerships with the Oakland Raiders and forging philanthropic partnerships with UC Berkeley and Columbia University. His work also included producing championship events with the NCAA and Conference USA. After spending 15 years in the professional and collegiate sports, Brock transitioned into content development and cultural storytelling with The Shadow League. During his tenure at The Shadow League, he saw the need for an agency dedicated to creating cultural experiences at the intersection of sports and entertainment. Brock combined his experience for brand marketing and passion for developing content and created CROSSOVR.
Brock’s diverse experience producing events, integrating talent, brands, and content creation have prepared him to help CrossOvr clients authentically reach and engage their targeted audiences.
Stephen Rawlins
With a vast background in the marketing, branding and entertainment space, Steph has played an influential role in many national campaign & product launches over the better half of the last 15 years. Some of this work has spanned into major events like the Superbowl, NY Fashion Week, The Olympics, US Open, NBA All-Star Weekend and even with various government clients such as the Swiss Embassy, Thai Board of Tourism & Thai Consulate. From an agency capacity, Steph has also overseen clients such as Grand Marnier, Moet Chandon, Moet Ice Imperial, Target, Chobani & BMW to name a few. Through these experiences he has helped execute a myriad of projects that have ranged from experiential event production, consumer package design, social media campaigns, talent integration, editorial shoots, as well as content development for both television & radio. Prior to creating CrossOvr Collective, Steph spent the last 2 years working within the Multicultural & Diversity Integration space, where he noticed there was a huge void specifically as it related to socially and culturally relevant content, especially within luxury and CPG brands.
Behind The Scenes
MEET THE FOUNDERS
DREW LEAGUE
