Until We All Win, Nike x Keep it Run 100 x Destination Crenshaw - Black History Month 5K - LA, CA
Partners: Nike, Keep it Run Hundred, Destination Crenshaw, AQUAhydrate, City of Los Angeles, Our Own Life, City Councilman Marqueece Harris-Dawson
We collaborated with Nike, Keep it Run Hundred and Destination Crenshaw to produce and execute the first Black History Month 5K race in the Crenshaw District of Los Angeles. With our combined efforts we successfully executed a race that promoted physical fitness, healthy lifestyles and community.
Until We All Win is a part of Nike’s Watch Us Rise Campaign, which is charged to educate, enrich and celebrate the rich heritage of the multifaceted African Diaspora through health and wellness activations and social campaigns.
Production elements included: creating brand integration moments from the stage to the start/finish line, developing branded recovery and hydration zones, and capturing custom photo and video content.
To fully capture the Until We All Win experience, we managed the run-of-show programming, staged exclusive race content capture moments, produced recap content that lived on social platforms, and created branded video content highlighting the race’s consumer engagement and showcasing the overall event.