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Whistle Pig Whiskey - Launch of Boss Hog V - LA, CA
Whistle Pig Whiskey
Total Participants : 300+
(1) Event & Strategy Implementation for (4) Cities
The initial launch of Boss Hog V was initially set to be a 4 City celebration & tasting with Master Distiller Dave Pickerell, with an additional celebration of the life of long time mascot of the brand, “Mauve” the Pig. Mauve inspired the Boss Hog V as she was a huge fan of apples and other ingredients found on the farm in Vermont, which were all then used within the Boss Hog V’s tasting notes.
Unfortunately, Dave Pickerell had an untimely passing just before the launch, so we were asked to help coordinate a new theme to help friends and fans celebrate his life and the highly anticipated special stock release. We executed an event in LA as the kick start to the celebration of his life and the last iconic product launch made by Dave.
In addition to this event we curated a program with The Whistle Pig Event Director to really pay homage to Dave and all that he has done within the industry. The program we curated has since gone on to take place in NY, Chicago & back in Vermont. Our team was responsible for design direction, content capture, vendor acquisition & music talent procurement.