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HYPE Football Experience - Harlem, NYC (May 2019)
HYPE Football Camp
Partners: Harlem Jets Youth Football, AboutU NYC, Hint Water, Jaleel Johnson (Minnesota Vikings) and Michael Cox (New York Giants)
Since its inception, we’ve collaborated with HYPE to produce and execute the HYPE Football Experience, an annual football camp and summit filled with curated “student-athlete life skills panels”, “Parents Fireside Chat,” on life and sports-related topics ranging from how to maximize the student-athlete experience & “NCAA Recruiting 101”.
The HYPE Football Experience is held every year and it welcomes the nations top high school football student-athletes preparing for the college football recruiting process, providing knowledge and resources to help these student-athletes and parents navigate the college selection process.
Building out the HYPE Football Experience, we created brand integration moments from the athlete profile step-and-repeat photos, to the camp signage, custom photo moments, and professional athlete appearances.
To amplify the HYPE experience, we distributed live content from the event through brand and talent social channels, produced recap content that lived on social platforms, and created branded video content highlighting the camp’s panels and showcasing the overall event.